Case Study - Shared
Splendid
Full Account Restructure
The Splendid team came to us looking to capitalize on their performance on Meta with the goal of driving a 2x last-click ROAS.
01 - The Challenge
The Situation
Splendid needed a dramatic shift in strategy. The existing Meta account was unstructured, outdated, and not following best practices, and the target was a 2x last-click ROAS.
02 - What We Did
Our Approach
Within the first month we restructured the account with a full-funnel campaign strategy, leveraging AI data, first-party data, and pixel data, and implemented our Meta Performance 5 structure. After gaining learnings within the new campaigns and testing various types of creative, we leaned heavily into what was working.
03 - The Outcome
ROAS improved month over month to an average 2.2x last-click. Over the time we have managed the account, total last-click revenue and ROAS are up 14% and 49% year over year respectively.
04 - Keep Exploring