THE ACADACA GROUP
ACADACA
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About the Acadaca Group

We're Not the Biggest
We're the Best (Partner. Fit. Return. Investment. Value. Quality.)

Founded 2002. Self-funded. Organically grown. We don't answer to outside investors. We answer to our clients. No shortcuts. Over 20 years of simply doing exceptional work for exceptional brands that value the difference between a vendor and a partner.

01 - The Story

Still Independent. Still Getting Better.

Acadaca was founded in 2002 with a straightforward premise: the best eCommerce agencies were either too big to care or too small to deliver. It took some time, but we have now built the alternative - a team of senior people, deeply invested in outcomes, treating every client like a long-term partner. No outside capital. No exit strategy. Just the work. Profit is never the focus. It's merely a side effect.

Over 24 years, that approach compounded. Tuckernuck came in under $10M and grew past $500M - with Acadaca alongside every step. Le Labo. The Laundress. Port Authority, who has been a client for nearly two decades. The growth stories are real, documented, and client-driven.

When El Toro Interactive was added as the performance marketing arm and Matchpoint as the internal creative studio, it wasn't a pivot - it was a natural extension of the same philosophy. More capability, same standards, same team, same culture.

2002Founded - self-funded from day one
24+Years without an outside investor
$0Outside capital raised
$100M+Managed ad budgets

Our Leadership Team

They grew with technology...literally! From toddlers to tech giants, meet those who are driving the Acadaca Group team forward.

Jason Feingold
Jason Feingold
CEO / Founder
Eric Hellman
Eric Hellman
President
Scott Jameson
Scott Jameson
Managing Director
Katie Galano
Katie Galano
Vice President
Will Wong
Will Wong
Dr Application Development
Andrew Ryden
Andrew Ryden
Chief Technology Officer
Samantha Hughes
Samantha Hughes
Chief Marketing Officer
Jess Levy
Jess Levy
Sr Director, El Toro
Tzi'kin Keller
Tzi'kin Keller
Company Shaman

02 - A Partnership Since 2016

Elevated Affiliate Management

Tuckernuck is a happy and authentic retail brand that embodies classic style and spirit, rooted in sport, travel, family, friends, and celebration. At Tuckernuck you'll find classic yet unique apparel and gifts, curated for a fun-filled life. El Toro and Tuckernuck have been partners since 2016.

145%
Increase in affiliate revenue
52%
Lift in LTK YoY revenue
Read the Tuckernuck Story →
Tuckernuck work

03 - Our Core Values

Team Care Above All Else
The team is the engine. Without them, there is no client success.
Authentic Partnership
We are not outsourced labor. We are partners with shared accountability.
Excellence Through Empathy
Great work and deep care are not in tension - they're the same thing.
Accountability as Care
Honest feedback, even when hard, is the highest form of respect.
Humbly Confident
We know what we're doing. We don't need to prove it by being loud.
Never Settle
Industry average is a floor. We work above it. Always.
Data-Driven
Every recommendation is a falsifiable test with success criteria.
Passionate Commitment
We love Monday mornings. This is not a job. It's a calling.

04 - The Acadaca Group

One Team. Four Entities. One Standard.

The Group was built to give clients the full picture without the holding-company overhead. Same values, shared language, mutual accountability - experienced not as three separate vendors, but as one adaptive team that deploys what your brand needs.

Acadaca
Full-service eCommerce technology and website creative. Shopify Plus, headless, UX, design systems, strategy. The primary group home.
El Toro Interactive
Performance marketing. 100% women team. Paid social, paid search, SEO, affiliate, creative. À la carte or full ecosystem.
Matchpoint
The internal creative studio. Not client-facing. 20 years of luxury and fashion eCommerce creative DNA powering both agencies.
mydigitalbff
An AI strategist for eCommerce. Scores traffic, conversion and retention against your goals and tells you what to fix first. Open beta.